Adidas Wants To Teach Us About Breasts
Why just advertise a sports bra when you can make it a teachable moment for women? Gosh, thanks!
When I heard the NYT columnist, podcaster and all-around power lesbian Kara Swisher complaining about all the topless pics of women she was getting, additional research was called for.
Also, this seemed like a good way to start this piece because I didn’t want to give more free ad space to a mega sports brand and its latest thirsty campaign. Hence, I am avoiding using their name as long as possible. But here goes.
Adidas has pushed out an ad touting their wide range of sports bras for women by showing… a bunch of torsos! There’s a multitude of sizes and shapes and colors. But are those chests in sports bras? No! Heck no! They are naked. Because ladies, apparently looking in the mirror isn’t enough. This company want to remind you—no two tits are alike.
Good for them? I mean, let’s face it. For a beloved product, they’ve served us some of the dullest advertisements in the history of sports advertising, as demonstrated by this clip (If you go there, volume down, 2x playback…
